‘Seef Properties’ Signs Agreement With ‘Miniso Bahrain’ to Open its Latest Branch in the Kingdom at ‘Al Liwan’

Seef Properties, one of the leading integrated real estate development companies in the Kingdom of Bahrain, has recently signed a lease agreement with Miniso; one of the leading international promoters of “Smart Consumer” products, to open of the Japanese brand’s latest branch at Al Liwan project; one of the promising projects being developed by Seef Properties in Hamala area in the Northern Governorate.

The Latest Miniso branch in the Kingdom occupies an area of 340 square meters within Al Liwan project. Miniso was first launched in the Japanese capital Tokyo by co-founder Japanese designer Miyake Junya and Chinese businessman Ye Guofu. The Japan-inspired retailer’s vision is characterized by the adoption of the natural philosophy of simplicity and innovation.

Miniso is gaining vast popularity amongst consumers around the world through its commitment to updating products every seven days, and targeting its customers in smart consumer production chains. It sets the trend of personal smart consumption in the leading market for home consumption.

Miniso branches offer a wide variety of household items, cosmetics, accessories, perfumes, candies, stationery, gifts, toys, dolls, electronics and much more. Miniso also have an agreement with international brands like Marvel, cartoon Network (we Bare bears ), Sesame Street, Tom & Jerry , Coca-Cola , Sanrio (Hello kitty) , Minions and many more.

On this occasion, Seef Properties CEO, Mr. Ahmed Yusuf said: “We are glad to welcome the leading Japanese brand Miniso in Al Liwan project. This agreement comes in line with Seef Properties’ vision to attract unique commercial brands that would have a great impact on fulfilling Al Liwan’s visitors’ needs, thanks to the varied and exclusive assortment that will be embraced by this leading project.”

Mr. Yusuf added: “Al Liwan project continues to attract renowned brands in the retail sector due to the exclusive advantages it offers to stores and business owners, in terms of modern facilities and a strategic location in the vicinity of King Fahd Causeway. Such elements create an ideal ground for investment and trade, with remunerative returns for all tenants with us in this unique project, which is characterized by its multiplicity of residential, recreational and commercial uses, making it the first choice for aspiring investors to increase their sales and customer base in the Northern Governorate.”

For their part, “Miniso Management”, said: “We are delighted to select Al Liwan project to establish the latest branch in our chain of various branches across the Kingdom. The new Miniso branch will grant citizens, residents, and visitors the opportunity to live a unique shopping experience with the innovative products we are offering, representing simplicity and ease of use in a vibrant and promising location such as Hamala. Thanks to its facilities that are of international standards in terms of design, Al Liwan is the preferred choice for any international brand looking for distinction and leadership in the retail market.”

Occupying an area of 122,000 square meters, Al Liwan Project oversees Wali Al Ahd Highway and consists of a unique blend of shopping and entertainment destinations, with seven cinema halls and the largest entertainment center on the island. The project also includes a supermarket, a fully equipped gymnasium and a select array of renowned restaurants, coffee shops and outlets to provide the best experience for its visitors.

Additionally, Starbucks had recently opened its new 220 square meter branch in Al Liwan, making it the first coffee shop to open its doors to the public in the project.